EcoMaris is launching a new digital platform with revamped visuals and English-language content.
A partner of the UN Decade of Ocean Science, the Quebec nonprofit is growing into its expansion project - one that includes a 2nd training vessel built in Port Dover, partnerships with organizations such as Toronto-based Ship2Shores as well as programs open to BIPOCs and 2SLGBTQ+ applicants.
Déclinaison de notre nouveau logo
"The past few years have seen EcoMaris’ team and operations grow exponentially. With a successful history of reintegrating at-risk youth, our organization now wants to be more contemporary - both in terms of mission and image. Streamlined and colorful visuals enhance our dynamic Web platform that now supports broadcasting," states founder and director Simon Paquin.
In collaboration with agencies Principal (visuals), P2-co (UX) and 4C4 (programming), EcoMaris wanted to create an image in sync with its core identity.
Drawing inspiration from the maritime world, Principal came up with a clean and timeless logo, new pictograms and a color palette that represents EcoMaris programs.
"We were inspired by codes and visuals used on merchant ships, for their rational and minimalist qualities. It's as if we’d deconstructed the logo and made flags out of it," explains Bryan K. Lamonde, Creative Director and Partner at Principal.
The parallel between codes of navigation and programs offered at EcoMaris is embodied throughout the digital platform and EcoMaris channels. Over the next few months, the platform will feature content that will allow the general public to discover new aspects of the nonprofit’s mission, its work done with partners and, of course, the St. Lawrence ‘ocean river’.
"For us, the platform needed to be a catalyst for EcoMaris’ activities in many fields of intervention. As a result, the site becomes a communications hub where participants' journeys are shared, and where applicants get the information they need through an efficient channel. I was proud to serve EcoMaris and its team in making this wonderful project a reality," adds Jean-Francois Poulin, UX and partner at P2-co.
Audio and video clips will soon be broadcast on the new digital platform, covering topics explained by newly selected influencers known as ‘St. Lawrence Reporters’.